AVENUE MONTAIGNE_

For the opening of Henry Jacque's first store in Paris, avenue Montaigne, a launch party was conceived in two different parts : first, a cocktail reception at the store, with selective VIP guests, and gourmet dishes by Alain Ducasse. For the second part of the night, Henry Jacques privatized the Plaza Athénée bar while Heron Preston, as the guest DJ, brought the crowd together. People came together to celebrate this launch and discover this high perfumery brand.

• Event Design
• Retail Activation